Masculine Wash... Seriously?

I came across this billboard about the Freshman Masculine wash. I was driving so I couldn't take a picture of it. I did find one in Jonas Diego's Blog:

Equal rights, right? There's a feminine wash so there should be a masculine wash too! I really don't know the proper reaction to this new product. Should I buy for the husby to see his reaction? Hahahaha.

Equally funny though is the tagline...

Clean and Fresh as She.

Craziness. Hilarious too! But seriously, there's just too many vanity products here, and they're targeting men too. At least a good sign is that people are really getting conscious of their hygiene. But what's next, testosterone cream? Or is that available too now?